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"Kid, can I talk to you for a second? I have something to tell you."
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A peddler who always comes to the village says to me.
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Just in time.
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I've just made up a new one.
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I'm selling sandals made from the stems of the hutka, and magic mushrooms, which are finally starting to make a comeback.
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But the price of sandals is terribly low, and I can only get a little of the magic mushrooms.
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So, I thought I would ask him to buy the tableware I had made the other day.
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"Actually, I'd like to sell some of the bricks I've been making at the boy's house. You recently built a new house, right? I saw that you've built something quite magnificent."
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"Huh? The house has been there for a long time, and we haven't built anything new. ....... Are you talking about a shed?"
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"Huh? Is that brick building a shed? No, well, if it's a shed, that's fine. Anyway, ask your parents to sell me those bricks.
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"I don't mind. I've made too many and have some left over. I have a better product. I made new tableware. Buy some.
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"Hmm, tableware. ....... No, I want the bricks now. I'll look at it another time."
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"Don't say that. It's good stuff, you can't go wrong with it. Take a look."
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It seems that the old peddler is only thinking about bricks and not so much about tableware.
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But I suppose that white porcelain and glass tableware is a rarity, at least in this village.
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I confidently show him the new products.
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"Wow. This is amazing. They're all beautiful. How did you do it?"
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It's a secret. But you'll buy this for me, right?"
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"Yeah, sure. I'll buy it from you along with the bricks.
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With that, the negotiations with the peddler were over, or so I thought.
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But when I finished piling the bricks near the house and settled the bill, the result was not what I had expected.
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I was sure that I could get a good price for the white porcelain and glass tableware.
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I thought so and never doubted it.
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But the price the peddler gave me was much lower than I had expected.
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I should have paid more.
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I told him so, but the result was not much different.
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I was told that I was paying several times more than the usual price for tableware.
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I tried to argue that there must be someone who would be willing to buy such a beautiful glass cup at a higher price, but to no avail.
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Basically, this peddler is doing business with the common people living in the town and village.
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Not many people would spend that much money on a piece of tableware.
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So why not sell them to the rich people?
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Wealthy people are not so willing to deal with peddlers who go around the villages.
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They only deal with merchants they have known for a long time, and they cannot get in between them.
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They probably feel that they have to be grateful to receive several times the usual price for their goods.
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Good products do not always sell.
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A phrase I have heard somewhere comes to mind.
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No matter how great a product is, it does not necessarily sell on its own.
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Rather, the important thing is how to advertise the product so that it will sell.
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But here, there is no TV, no newspaper, and no internet.
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If the product is expensive, the target would be aristocrats and other wealthy people.
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How can we make them want to buy our products?
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Perhaps the best way to advertise is to say, "This is a product that is used by an aristocrat's family.
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However, they do not have the necessary connections to obtain such a track record.
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It would be meaningless to appeal the new product to the peddlers.
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Disappointed and depressed, I promised to keep on selling bricks.
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