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328 - - radio aim

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　I hear Kiri's voice coming from the radio I built.

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　Kiri's program, which is played at breakfast time, seems to be surprisingly popular.

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　Fortune-telling may be popular among women in any world, and astrology may have something to do with it.

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　It has become well known that it was Kili, an astrologer, who predicted the astronomical phenomena that occurred before the earthquake.

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　Therefore, Kiri's program, which can predict and foretell unusual astronomical phenomena in addition to astrology, attracted unexpected attention.

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　Well, I don't know how long it will last, but I hope it will be a long-lasting program.

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"Radio is a good thing, kid. It's selling pretty well."

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"Well, you get information just by having it. If you have a little bit of sense, you'll buy this Barka radio that you can listen to without any magic stones or other consumables. I feel that I have made a good product after all these years.

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Yeah, this will definitely sell more. Besides, it is also significant that the monk has promoted the spread of the product by offering it free of charge to churches and schools all over the country. I hear that those facilities are attracting a lot of people now.

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　He created the Balkan Cultural Broadcasting Station in Balkania.

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　However, people who do not know anything about radio do not understand at first glance what my product does.

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　So, I decided to show them what the radio was all about through demonstrations and the like.

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　In addition, we are trying to spread the use of radio receivers by providing them free of charge to churches and schools in various areas.

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　The reason why we gave the radio receivers to churches is because they also broadcast the sermons of the church on the radio.

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　The churches in each area have a major role of giving names and giving life magic to the people of the area, but they also preach to the people on a regular basis.

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　In other words, they usually use their speaking skills to convey the contents of the Bible and other books in an easy-to-understand manner to uneducated people.

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　Gestures and gestures are almost meaningless in a radio program that delivers only audio, and the pure skill of the speaker tends to be the most interesting aspect.

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　For this reason, many times, priests and sisters of the church were asked to appear on the radio.

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　There was a steady demand for stories by priests who quoted from the Bible and related their stories to everyday life.

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　Currently, various people are asked to appear on the program, and personalities whose content is deemed to be stable, interesting, and popular are assigned to the morning and evening meal times.

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　It seems that the best time to listen to the radio is when people are eating.

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　Since this is not a recorded broadcast, mistakes unique to live broadcasting may occur, but I think it still works reasonably well.

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　The more you make radio, the more you sell.

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"By the way, you can sell these radios to other noble families, right, monk?"

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"Of course. If it sells, there's no reason to ban it. You can sell as many as you like, old man.

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"Good. From what I've heard about these merchants, they're getting a lot of attention from other places. For the time being, I think we will expand our sales network mainly in the King's Landing area where the economy is strong.

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"Yes, that's right. I think that's a good idea. I hope that people in the royal city will enjoy Barka Cultural Broadcasting. Then we can move on to the next stage.

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"The next phase?　What is that? That's not what I asked you, kid.

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I haven't told anyone yet. I'm not going to do anything crazy, though.

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"Wait a minute. Let me hear exactly what you're going to do, while you're at it.

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No, it's nothing to worry about. No, it's nothing to worry about. I'm just thinking of running an ad once the radio has spread to some extent in the Fontana territory and the King's Landing.

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"Advertisement, huh?"

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Yes, yes. Right now we are only playing programs, but we are going to make time slots for advertisements in between programs. We'll talk about how great this product is that we're introducing today on the radio to stimulate people's desire to buy. The more people listen to it, the more effective it will be.

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"......Advertisements for products. It is true that no matter how good a product is, no one will buy it if it is not known. It is a good way to let people know about attractive products. But which of Barca's products do you plan to advertise?"

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"Hm?　Yeah, no. I'm not going to show you what I want to sell. I'm going to advertise what the merchants and the builders want to sell. I get paid by them. That way, when the radio receiver sales run their course, you'll still be making money. Or rather, the advertising fees would be the main source of profit.

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"I see. You want people to pay you to advertise. That would be a stable source of income after radio becomes popular. You're thinking more than I thought, kid.

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"Hey, hey, don't say it's unexpected. I'm thinking about it, in my own way.

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　The Barka Cultural Broadcasting Station has several roles.

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　The first is to deliver information to as many people as possible.

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　It is not Kiri's program, but because of the earthquake and other damages, many people want information about anything.

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　It would be very useful to have information sent immediately in case something happens.

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　At the same time, it is important to tell people about Barka.

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　I regret to inform you that I have been dishonored with the name of devil.

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　Especially the further I leave the Fontana territory, the more my notoriety spreads.

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　In order to get rid of such a negative image, I will use the radio.

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　But this is not to appeal my good points in particular.

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　However, I will immediately fire any popular personality if he/she talks bad about me or Barka on the air.

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　Intervention in broadcasting by those in power may not be a good thing, but I am determined to interfere in the content of the broadcasts.

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　And lastly, we are also looking to generate advertising revenue.

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　If we advertise about VALQUA's products at first and show concrete results of the effectiveness of our products, some people will be willing to pay money to advertise their products.

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　In any case, I have made various kinds of products in the past, and I have experienced that in order to sell products, they must be presented to aristocrats, such as Carlos, for their use and must have an added value such as "nobility's warrant" or the like.

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　However, not everyone can have a relationship with the nobility.

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　No matter how good a product is, there are products that cannot have such added values and will be buried.

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　The advertising system, which can promote such products that are about to be buried if only money is paid, can be a great business opportunity that has never been seen before.

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　And it is a condition to involve the King's Landing area, where there are many relatively wealthy people.

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　For this purpose, I have decided to promote the radio to Fontana to some extent, while actively encouraging more people to listen to the radio in the Royal Capital Region.

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　And when I had made some progress, Rion in King's Landing reported to me that my bad reputation was gradually decreasing around King's Landing.

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